Growing Support Through Social Media

Growing Support Through Social Media

Our Director of Digital Media, Megan Hanson, recently wrote about our social media campaign for the Ashland County Park District in the Colorado Parks and Recreation Association’s Byline Magazine. Read about our work below or click here. Rural County in Ohio Gains Support for Ballot Initiative through Social Media While millions of Americans were captivated by the top of the ticket in last November’s election, for many parks and recreation districts around the country their focus was on issues much farther down the ballot. The Ashland County Park District in rural Ashland County, Ohio was one such district. Following two previous attempts that failed by small margins, they were campaigning for a third time to secure a tax levy supporting their work. Losing this time would mean possibly closing or abandoning several of their parks, so to ensure success they hired our Colorado-based political consulting firm, Olson Strategies and Advertising, to run their campaign. In addition to the more traditional methods of campaigning – direct mail, phone calls, advertising and blockwalking – we also identified another way Ashland County Parks could increase their support: social media. As Olson Strategies’ Director of Digital Media, I began working with the Ashland County Park’s Facebook page in July 2016. At that time, it was a nearly stagnant page with just 711 likes and minimal interactions. Through creative content, targeted advertising and interacting with the community, by Election Day the page had become an engaging page with 3,016 likes — an increase of nearly 325 percent and over 10 percent of the voting population. Not only did our social media campaign create more interest...