Doug Lane Part 2: Creating the “Money Shot” Staging Presidential Events

Doug Lane Part 2: Creating the “Money Shot” Staging Presidential Events

“IT IS FASCINATING HOW MANY PEOPLE THINK YOU CAN WORK FOR 18 STRAIGHT HOURS. IT’S AMAZING.” — DOUG LANE on taking care of yourself on the road.

This week, we continue our conversation with Doug Lane, founder of FastLane Productions. He has spent more than 30 years planning and staging presidential caliber events for political campaigns and the private sector.

Doug shares more of his fascinating perspectives gained by working on behalf of presidents, presidential campaigns and VIP sports and entertainment figures.

I have worked with Doug and Fastalane numerous times, and I can attest he is among the very best of the best in this small, highly specialized field.

In this episode, Doug explains why money isn’t always the top consideration when staging the most ambitious events; how teamwork makes all the difference when working on a tight deadline; and the single most overlooked thing when dealing with your production team…

Doug Lane Part 1: Creating the “Money Shot”

Doug Lane Part 1: Creating the “Money Shot”

“YOU HAVE TO DECIDE WHAT YOU WANT TO PLAY TO: THE 200 PEOPLE IN THE AUDIENCE, OR DO YOU WANT TO MAKE A SHOT LOOK GOOD FOR THE MILLIONS OF PEOPLE WATCHING ON TV?” — DOUG LANE on the Purpose of a Presidential-level Press or Campaign Event.

In this episode, we speak with Doug Lane, founder of FastLane Productions who has spent more than 30 years planning and administering presidential caliber events for political campaigns and the private sector.

In a wide ranging two-part interview, Doug pulls back the curtain to reveal the mistakes rookies often make … and how you can avoid them.

He tells how he transformed a small company providing DJ entertainment at local events into one of the nation’s premiere firms for designing and administering top shelf events.

Doug learned valuable tips from military planners and turned them into a business strategy that brings sizzle to the most important big-name gatherings.

And he’s had the chance to rub elbows with presidents and legendary entertainers along the way, too.

We know you will enjoy hearing his fascinating stories and great advice.

Episode 9: Answering Listener Questions w/ Sean Bartley

Episode 9: Answering Listener Questions w/ Sean Bartley

http://traffic.libsyn.com/politicaltradesecrets/PTS009_Answering_Listener_Questions_with_Sean_Bartley-Final.mp3Podcast: Play in new window | Download Subscribe to the show on iTunes [Click Here] Like what you hear? Please leave a quick review [Click Here] and let us know what you think! [After you click the links above, click the “View in iTunes” button if your iTunes app doesn’t automatically open up]   Republican General Consultant and Political Trade Secrets Contributor, Sean Bartley, joins Dustin Olson to answer questions submitted by listeners and fans of Political Trade Secrets   In today’s episode, my business partner, Sean Bartley and I tackle your campaign questions from fundraising to grassroots and everything in between. Sean Bartley has spent the last decade running campaigns of all stripes. From taking on and defeating the SEIU in the first campaign he ran, to winning primaries and general elections at the Federal, State and Local level, Sean has a knack for getting results for his clients. Sean is known for running aggressive, focused, and determined campaigns.  That’s why it wasn’t surprising that he earned the very appropriate nickname “Bulldog” in the historic Colorado Recall Elections where he played a key role in removing the sitting Colorado Senate President from office. I think you will get a lot out of this episode and we hope to do more like this where we answer YOUR questions. Please post your questions below or in the Campaign Oracle section [Here] or on our Facebook Page [Here].   Show Notes: Check out Sean Bartley’s Full Bio [Here]. Check out Olson Strategies [Here] Check out some articles by Sean Bartley: Why Grassroots Matter Keys to Great Debate Prep The Cost of Free Why Are You Running for Office? What Does...
The Cost of Free

The Cost of Free

Very few words in the English language evoke more emotion than FREE. When you hear it, your ears perk up. Some search out free items, while others are leery. Those converse reactions make sense. While Bing Crosby, Frank Sinatra, and the Temptations sang that the “Best Things in Life are Free,” Barrett Strong and the Beatles rejected that and said they needed “Money.” Well, who was right? I would argue both have elements of truth, but are focusing on the wrong thing. The question any campaign needs to ask is: “How much is free costing me?” In a previous article, I discussed the three T’s (time, talent and treasure). I believe that acquiring anything of value requires some degree of one, two, or all three T’s. When I think of free, I generally think of things that do not require any money; and when I think of the cost of free, I think about the tradeoffs. Generally, those tradeoffs are time and mistakes rather than spending money, or using free items or services that may not fit within your campaign plan. As you are deciding if you can afford free, you need to be cognizant of the fact that time in a campaign is finite. If you do not believe me, try asking your local election board to move the election date and see how that works. In campaigns, free tends to come in the form of volunteers. Volunteers are part of the lifeblood of any viable campaign, and they are critical to completing grassroots activities like door knocking and phone banking. Volunteers are necessary to getting basic campaign...
Episode 5: Joe Fuld Talks About His New eBook “Are Your Ready to Run?”

Episode 5: Joe Fuld Talks About His New eBook “Are Your Ready to Run?”

This week, we have a fascinating conversation with Joe Fuld, Democrat General Consultant and President of The Campaign Workshop. We help candidates answer the question “Are You Ready to Run?” and give young political operatives great advice on how they can make political consulting their career.

Joe Fuld is a seasoned candidate trainer and we discuss his new eBook “Are You Ready to Run?” about how candidates can make sure they are ready to start their campaign.

Aspects of a Good Fundraising Ask

Aspects of a Good Fundraising Ask

Personal calls from the candidate asking for money are the most important, most cost effective and highest impact tool in the campaign’s quest to build financial support. The following are some key principles for successful fundraising asks when dialing for dollars. First of all, fundraising call time must be treated as sacred in any political campaign. In order to reach your financial goals, you will need to set out weekly and daily call goals and meeting those goals is going to be impossible if you treat call time as free time on your calendar. Second, it’s like the tortoise and the hare. You are going to get ahead by applying regular and consistent effort day in and day out. That’s why fundraising call time needs to be scheduled regularly to have the most benefit. Just like any kind of sales, the toughest part is to just start asking and then continuing to ask as many of the right people as possible. It’s like jumping in a pool. At first it’s uncomfortable, but then you get acclimated. With call time, you have to get into your flow. To allow you to do that your time slot for calls should be at least 3 hours without interruptions. Every time you allow an interruption, getting back into your flow will be like jumping in the pool again for the first time. By blocking off a few hours at a time and preventing interruptions, a candidate should be able to make at least 30-50 calls per day. Though, from my experience, a candidate should be trying to make 25 calls per hour. When it...