Growing Support Through Social Media

Growing Support Through Social Media

Our Director of Digital Media, Megan Hanson, recently wrote about our social media campaign for the Ashland County Park District in the Colorado Parks and Recreation Association’s Byline Magazine. Read about our work below or click here. Rural County in Ohio Gains Support for Ballot Initiative through Social Media While millions of Americans were captivated by the top of the ticket in last November’s election, for many parks and recreation districts around the country their focus was on issues much farther down the ballot. The Ashland County Park District in rural Ashland County, Ohio was one such district. Following two previous attempts that failed by small margins, they were campaigning for a third time to secure a tax levy supporting their work. Losing this time would mean possibly closing or abandoning several of their parks, so to ensure success they hired our Colorado-based political consulting firm, Olson Strategies and Advertising, to run their campaign. In addition to the more traditional methods of campaigning – direct mail, phone calls, advertising and blockwalking – we also identified another way Ashland County Parks could increase their support: social media. As Olson Strategies’ Director of Digital Media, I began working with the Ashland County Park’s Facebook page in July 2016. At that time, it was a nearly stagnant page with just 711 likes and minimal interactions. Through creative content, targeted advertising and interacting with the community, by Election Day the page had become an engaging page with 3,016 likes — an increase of nearly 325 percent and over 10 percent of the voting population. Not only did our social media campaign create more interest...
Doug Lane Part 2: Creating the “Money Shot” Staging Presidential Events

Doug Lane Part 2: Creating the “Money Shot” Staging Presidential Events

“IT IS FASCINATING HOW MANY PEOPLE THINK YOU CAN WORK FOR 18 STRAIGHT HOURS. IT’S AMAZING.” — DOUG LANE on taking care of yourself on the road.

This week, we continue our conversation with Doug Lane, founder of FastLane Productions. He has spent more than 30 years planning and staging presidential caliber events for political campaigns and the private sector.

Doug shares more of his fascinating perspectives gained by working on behalf of presidents, presidential campaigns and VIP sports and entertainment figures.

I have worked with Doug and Fastalane numerous times, and I can attest he is among the very best of the best in this small, highly specialized field.

In this episode, Doug explains why money isn’t always the top consideration when staging the most ambitious events; how teamwork makes all the difference when working on a tight deadline; and the single most overlooked thing when dealing with your production team…

Doug Lane Part 1: Creating the “Money Shot”

Doug Lane Part 1: Creating the “Money Shot”

“YOU HAVE TO DECIDE WHAT YOU WANT TO PLAY TO: THE 200 PEOPLE IN THE AUDIENCE, OR DO YOU WANT TO MAKE A SHOT LOOK GOOD FOR THE MILLIONS OF PEOPLE WATCHING ON TV?” — DOUG LANE on the Purpose of a Presidential-level Press or Campaign Event.

In this episode, we speak with Doug Lane, founder of FastLane Productions who has spent more than 30 years planning and administering presidential caliber events for political campaigns and the private sector.

In a wide ranging two-part interview, Doug pulls back the curtain to reveal the mistakes rookies often make … and how you can avoid them.

He tells how he transformed a small company providing DJ entertainment at local events into one of the nation’s premiere firms for designing and administering top shelf events.

Doug learned valuable tips from military planners and turned them into a business strategy that brings sizzle to the most important big-name gatherings.

And he’s had the chance to rub elbows with presidents and legendary entertainers along the way, too.

We know you will enjoy hearing his fascinating stories and great advice.

Phone Calls: Annoying or Effective?

Phone Calls: Annoying or Effective?

Almost every time I suggest any type of grassroots phone calling, no matter if they are automated, paid live calls, volunteer calls or candidate phone calls, I am met with groans, puzzling looks or outright hostility towards the idea. The “statements of fact” start immediately.

“Everybody hates them.”
“Nobody listens to them.”
“Volunteers hate making these calls.”
“I have better things to do.”

As you may guess, I disagree with the hyperbolic statements above and in a moment I’ll break down these objections one by one. First, I’ll discuss how I use each of these call types in the course of a campaign.

Rule of 7: Returns on Repetition

Rule of 7: Returns on Repetition

One key to effective campaigning is repetition. Far too many campaigns think that if they have knocked on someone’s door once, called a voter a couple times, run one radio or newspaper ad and sent a mail piece they have done enough to win. As I’ve said before, what does it take to win an election? More than you think. My belief that repetition is important isn’t just my belief, it’s a proven fact. When it comes to getting people to act or change their habits, I look to the professionals. For ages, the marketing and business world has had the “Rule of Seven.” The Rule of Seven states that it typically takes at least seven touches or impressions to make a sale. And data bares that out. In fact, over 80% of sales are made after seven points of contact with a customer. Clearly, the example I mentioned at the beginning of this article doesn’t meet the threshold of the Rule of Seven and also doesn’t account for the fact that competition exists, too. The Rule of Seven is focused on the business world where your business may be focused on a customer that another business isn’t as interested in. In politics and campaigns, the target universe is defined and competition for voters’ attention is fierce. You need to make an impression. If you live in the Eastern US, it’s quite possible that you’ve made the family pilgrimage to Florida along Interstate 95. I did the obligatory family road trip with my family about 25 years ago. As you head south through North Carolina, you see billboard after...
Episode 9: Answering Listener Questions w/ Sean Bartley

Episode 9: Answering Listener Questions w/ Sean Bartley

http://traffic.libsyn.com/politicaltradesecrets/PTS009_Answering_Listener_Questions_with_Sean_Bartley-Final.mp3Podcast: Play in new window | Download Subscribe to the show on iTunes [Click Here] Like what you hear? Please leave a quick review [Click Here] and let us know what you think! [After you click the links above, click the “View in iTunes” button if your iTunes app doesn’t automatically open up]   Republican General Consultant and Political Trade Secrets Contributor, Sean Bartley, joins Dustin Olson to answer questions submitted by listeners and fans of Political Trade Secrets   In today’s episode, my business partner, Sean Bartley and I tackle your campaign questions from fundraising to grassroots and everything in between. Sean Bartley has spent the last decade running campaigns of all stripes. From taking on and defeating the SEIU in the first campaign he ran, to winning primaries and general elections at the Federal, State and Local level, Sean has a knack for getting results for his clients. Sean is known for running aggressive, focused, and determined campaigns.  That’s why it wasn’t surprising that he earned the very appropriate nickname “Bulldog” in the historic Colorado Recall Elections where he played a key role in removing the sitting Colorado Senate President from office. I think you will get a lot out of this episode and we hope to do more like this where we answer YOUR questions. Please post your questions below or in the Campaign Oracle section [Here] or on our Facebook Page [Here].   Show Notes: Check out Sean Bartley’s Full Bio [Here]. Check out Olson Strategies [Here] Check out some articles by Sean Bartley: Why Grassroots Matter Keys to Great Debate Prep The Cost of Free Why Are You Running for Office? What Does...