Doug Lane Part 2: Creating the “Money Shot” Staging Presidential Events

Doug Lane Part 2: Creating the “Money Shot” Staging Presidential Events

Doug Lane, Founder of Fast Lane Productions shares more secrets for organizing presidential caliber events

“IT IS FASCINATING HOW MANY PEOPLE THINK YOU CAN WORK FOR 18 STRAIGHT HOURS. IT’S AMAZING.” — DOUG LANE on Taking Care of Yourself on the Road

This week, we continue our conversation with Doug Lane, founder of FastLane Productions. He has spent more than 30 years planning and staging presidential caliber events for political campaigns and the private sector.

Doug shares more of his fascinating perspectives gained by working on behalf of presidents, presidential campaigns and VIP sports and entertainment figures.

I have worked with Doug and Fastalane numerous times, and I can attest he is among the very best of the best in this small, highly specialized field.

In this episode, Doug explains why money isn’t always the top consideration when staging the most ambitious events; how teamwork makes all the difference when working on a tight deadline; and the single most overlooked thing when dealing with your production team (spoiler alert: the answer will surprise you!).

So let’s go behind the political curtain with Doug Lane, event organizer par excellence.

Show Notes:

In this episode, we discuss:

  • What security considerations are involved in preparing a presidential event?  [5:45]
  • Establishing lines of sight at events  [9:16]
  • The most difficult venue Doug ever staged  [10:35]
  • Budget isn’t always the chief concern for meeting a customer’s expectations  [13:21]
  • The importance of working as a team to stage an events  [14:00]
  • Teamwork is much like a firefighting unit; it develops camaraderie  [21:02]
  • Working on the road takes a human toll on employees  [21:40]
  • You never know how the campaign is going or when it will change  [27:10]
  • The most often overlooked thing when staging an event  [28:30]
  • How to learn more about Fastlane Productions  [30:40]
  • What Doug would be doing if he could pick another career  [31:51]

Typically, I always get an interesting tidbit out of our guests or some local flavor. In Part 1, we found out how a world-renowned production company got started by expanding DJing parties to… Breakdancing!

In Part 2, Doug described some of the different careers he would choose if he had to do something differ:

  • Doug’s options include the visual arts … or hosting a how-to talk show!

We want to hear from you! Please post whatever comments or questions you have from this episode below.

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With nearly 15 years of experience in campaign strategy and political advertising, Dustin Olson has led campaigns and organizations throughout the country at all levels. Dustin Olson is known for FOCUS… on strategy, on message, and on goals and metrics.

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