Josh Kraushaar: A National Reporter’s Perspective on How Politicians Could Better Work w/ the Media

Josh Kraushaar: A National Reporter’s Perspective on How Politicians Could Better Work w/ the Media

In this episode, we speak with Josh Kraushaar, Political Editor at National Journal where he also writes a popular bi-weekly column “Against the Grain,” that takes a contrarian view to the typical Washington cliches and conventional wisdom.

Josh takes us behind the scenes and on the beat of a political reporter. We reverse engineer what it takes to be a good communications director or press secretary by getting Josh to give a national political reporter’s perspective on how campaigns and politicians could better handle the media and get their message out to voters.

Wayne Laugesen PART 1: Inside Look at Newspaper Editorial Pages

Wayne Laugesen PART 1: Inside Look at Newspaper Editorial Pages

In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages.

In Part 1, Wayne explains how editorial pages work and their day to day operations. We discuss how newspapers have stayed relevant in the new media age. We also learn lessons from Wayne’s long career as a journalist, including his role in developing “Commando Journalism”

MVP: How Pro-Football Quarterback Jack Kemp Changed America

MVP: How Pro-Football Quarterback Jack Kemp Changed America

In this episode, we speak with Mort Kondracke, the co-author of Jack Kemp: The Bleeding-Heart Conservative Who Changed America. This is the first and only definitive biography of Jack Kemp, the legendary Buffalo Bills quarterback, dynamic Congressional leader, and champion of supply-side economics — the idea that lowering taxes spurs economic growth.

Mort Kondracke and his co-author Fred Barnes, the editor of The Weekly Standard, make the argument that Jack Kemp is the most influential non-president, American politician of the last century.

Rule of 7: Returns on Repetition

Rule of 7: Returns on Repetition

One key to effective campaigning is repetition. Far too many campaigns think that if they have knocked on someone’s door once, called a voter a couple times, run one radio or newspaper ad and sent a mail piece they have done enough to win. As I’ve said before, what does it take to win an election? More than you think. My belief that repetition is important isn’t just my belief, it’s a proven fact. When it comes to getting people to act or change their habits, I look to the professionals. For ages, the marketing and business world has had the “Rule of Seven.” The Rule of Seven states that it typically takes at least seven touches or impressions to make a sale. And data bares that out. In fact, over 80% of sales are made after seven points of contact with a customer. Clearly, the example I mentioned at the beginning of this article doesn’t meet the threshold of the Rule of Seven and also doesn’t account for the fact that competition exists, too. The Rule of Seven is focused on the business world where your business may be focused on a customer that another business isn’t as interested in. In politics and campaigns, the target universe is defined and competition for voters’ attention is fierce. You need to make an impression. If you live in the Eastern US, it’s quite possible that you’ve made the family pilgrimage to Florida along Interstate 95. I did the obligatory family road trip with my family about 25 years ago. As you head south through North Carolina, you see billboard after...
Episode 9: Answering Listener Questions w/ Sean Bartley

Episode 9: Answering Listener Questions w/ Sean Bartley

http://traffic.libsyn.com/politicaltradesecrets/PTS009_Answering_Listener_Questions_with_Sean_Bartley-Final.mp3Podcast: Play in new window | Download Subscribe to the show on iTunes [Click Here] Like what you hear? Please leave a quick review [Click Here] and let us know what you think! [After you click the links above, click the “View in iTunes” button if your iTunes app doesn’t automatically open up]   Republican General Consultant and Political Trade Secrets Contributor, Sean Bartley, joins Dustin Olson to answer questions submitted by listeners and fans of Political Trade Secrets   In today’s episode, my business partner, Sean Bartley and I tackle your campaign questions from fundraising to grassroots and everything in between. Sean Bartley has spent the last decade running campaigns of all stripes. From taking on and defeating the SEIU in the first campaign he ran, to winning primaries and general elections at the Federal, State and Local level, Sean has a knack for getting results for his clients. Sean is known for running aggressive, focused, and determined campaigns.  That’s why it wasn’t surprising that he earned the very appropriate nickname “Bulldog” in the historic Colorado Recall Elections where he played a key role in removing the sitting Colorado Senate President from office. I think you will get a lot out of this episode and we hope to do more like this where we answer YOUR questions. Please post your questions below or in the Campaign Oracle section [Here] or on our Facebook Page [Here].   Show Notes: Check out Sean Bartley’s Full Bio [Here]. Check out Olson Strategies [Here] Check out some articles by Sean Bartley: Why Grassroots Matter Keys to Great Debate Prep The Cost of Free Why Are You Running for Office? What Does...
Why Grassroots Matter

Why Grassroots Matter

As you can tell from the title, I believe grassroots campaigning matters. To begin, we must define grassroots. I consider grassroots to be all local or person-to-person efforts of a campaign. Typical elements of grassroots include but are not limited to phone banking and door-to-door activity. Now, we need to address why that matters. It matters because a grassroots campaign is the on-the-ground connection between the candidate and the voter. Grassroots activities actually make a candidate and their message real and tangible to voters. If you believe that it’s important for your campaign to create a personal connection with your target voters, then you need to devote the necessary time, talent and treasure to make sure your grassroots efforts are effective. Two important elements of an effective grassroots campaign are the people and your messaging. Grassroots campaigning empowers supporters and volunteers and shows voters that your candidacy has real-life supporters. People want to be part of a winning team and being able to vote for the possible or likely winner is a motivating factor for the average voter. From the candidate’s perspective, grassroots campaigning is the best way to learn about what makes your target voters tick and is also the most impactful way to deliver your message to voters. What makes grassroots campaigning impactful depends on who is delivering the message. Is it a voter’s friend, neighbor, co-worker, faithful volunteer or the candidate? These people lend credibility to the candidate and the message they’re delivering. Getting a message from a real person who may have a connection, albeit very loose, can often be more persuasive than a paid...
Episode 8: Polling 101 PART 2 with David Flaherty

Episode 8: Polling 101 PART 2 with David Flaherty

http://traffic.libsyn.com/politicaltradesecrets/PTS008_Part_2_Polling_101_with_David_Flaherty-Final.mp3Podcast: Play in new window | Download Subscribe to the show on iTunes [Click Here] Like what you hear? Please leave a quick review [Click Here] and let us know what you think! [After you click the links above, click the “View in iTunes” button if your iTunes app doesn’t automatically open up]   Republican Pollster and President of Magellan Strategies presents great insight into how to plan your polling, get the best results for your campaign’s strategy, and the challenges facing pollsters in the 2016 GOP Primary   This week we continue our conversation with Republican pollster, David Flaherty, in Part 2 of our Polling 101 series. In Part 2, we go further in depth on polling and survey research and how it can help you win your election.  We discuss what a good polling plan looks like and the important work that is required of the campaign in order to get the best results from your benchmark poll. We then go into the 2016 Presidential Election and specifically the challenges facing pollsters trying to measure support for 16 different candidates. David then gives his advice on how people should evaluate and how the media should report on the public polls in the presidential election. If you haven’t already, please check out Part 1, where David lays out everything you could possibly want to know about how polls are conducted, how to effectively use them, and what can be done to meet the challenges facing pollsters over the next decade. If you’ve listened to Part 1, you know that David Flaherty has years of experience working with data and voter files and is known as an expert...
Episode 7: TJ Walker on Media Training & Debate Prep

Episode 7: TJ Walker on Media Training & Debate Prep

http://traffic.libsyn.com/politicaltradesecrets/PTS007_TJ_Walker_on_Media_Training_and_1st_GOP_Debate.mp3Podcast: Play in new window | Download Subscribe to the show on iTunes [Click Here] Like what you hear? Please leave a quick review [Click Here] and let us know what you think! [After you click the links above, click the “View in iTunes” button if your iTunes app doesn’t automatically open up]   Democrat Media Trainer and CEO of Media Training Worldwide uses the 1st 2016 GOP Presidential Primary Debate to explain how to prepare for debates, look good on camera, and be an effective communicator in the media   This week, we take a look at the first 2016 GOP Presidential Primary Debate through the lens of effective Media Training with bestselling author and Democrat media trainer TJ Walker. We use the debate, which had the largest audience in history for a primary debate, as a real world tool to explain key lessons for successful media training and debate prep. TJ Walker is the CEO of Media Training Worldwide and is a prominent Democrat communications expert who has worked with CEOs, U.S. Senators, and both Presidents and Prime Ministers internationally. TJ is the author of 5 books including the #1 national bestseller “TJ Walker’s Secret to Foolproof Presentations,” and has numerous online resources and products to help people seeking to become more effective in the media. He even holds the Guinness Book record for the most interviews in a 24 hour period. In this episode, I get TJ’s take on the performances of each of the Republican candidates in the debate and we use the debate as a way to highlight how to effectively communicate your message in a televised debate and what pitfalls to avoid. TJ...
Episode 6: David Flaherty on Polling 101 PART 1

Episode 6: David Flaherty on Polling 101 PART 1

This week, we present Part 1 of our Polling 101 series with Republican Pollster, David Flaherty, President of the Polling and Survey Research firm, Magellan Strategies.

Parts 1 and Part 2 provide candidates, campaign managers, and political consultants great insight into how to effectively use polling and get better results.

In Part 1, David Flaherty lays out everything you could possibly want to know about how polls are conducted, how to effectively use them, and what can be done to meet the challenges facing pollsters over the next decade.

Keys to Great Debate Preparation

Keys to Great Debate Preparation

We all watched the recent Republican presidential debates and we were quick to pick the winners and losers. Here we analyze how to have a successful debate regardless of the office you’re seeking. Too often, people think a funny zinger wins it while an awkward gaffe or strange mannerisms can lose a debate. It’s my belief that many times debates are won or lost before the candidates take the stage. The first key to performing well in a debate is knowing whether or not the specific debate request is something you should accept. Far too often, candidates will accept a debate or forum request without knowing anything about it. Key preliminary questions: Who is sponsoring the event? How many people do you expect? Who’s being invited? Other candidates? Audience members? Media? Will it be televised or recorded on camera? Who’s moderating the debate? Who’s asking the questions? Moderator? Audience? Candidate to Candidate? Will there be opening/closing statements? What are the time limits? Opening Closing Answers Rebuttals How is the time enforced? Can you bring notes? Will you be seated, have a table or be at a podium? You’re probably thinking, “man, that’s a lot of details to know before even accepting the invitation. Why is that so important?” The truth is that the more high profile your race is the more likely it is that you will need to ask even more questions in advance. It is important to ask these questions because you’ll probably find that most organizers haven’t thought out all of these details and you could very well help shape this debate to be a more...