Wayne Laugesen PART 2: How to Ace a Newspaper Endorsement Interview

Wayne Laugesen PART 2: How to Ace a Newspaper Endorsement Interview

Editor of the Editorial Pages at the Colorado Springs Gazette reveals how candidates and issue advocacy groups can ace their Newspaper Editorial Board interviews

“THE BEST WAY TO SELL YOUR PRODUCT, YOUR IDEA IS WITH INFORMED ENTHUSIASM… BE PREPARED. BE HONEST. AND I CANNOT STRESS ENOUGH THAT IN BEING PREPARED, THAT MEANS MAKING SURE YOU UNDERSTAND HOW THAT MEETING WORKS AND WHAT IT’S ABOUT.” — WAYNE LAUGESEN on Selling Yourself in an Editorial Board Interview

In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette.

In Part 2, Wayne gives candidates, causes, and issue advocacy groups unprecedented insight into how the Editorial Board Interview process works. He lays out just how the Ed Board prepares for the interview and how the interviewee should prepare. Wayne provides invaluable advice on how to conduct yourself during the interview. He goes on to explain how editorial boards make their decision on which way they are going to endorse and then how they actually go about writing the endorsement editorial.

If you haven’t already done so, please also check out Part 1 where Wayne takes us behind the scenes of editorial pages and how they work. We discuss the relevance of newspapers in the new media age and learn lessons from Wayne’s long career as a journalist, including his role in developing “Commando Journalism.”

We think you will find both Parts 1 and 2 of this series on Newspaper Editorial Pages to be very unique and highly informative. This series truly is a one-of-a-kind resource for “How to Ace Your Newspaper Endorsement Interview” and general tips on effective communications. We hope you enjoy it.

Show Notes:

In this episode, we discuss:

  • Today’s episode – what you will learn [1:40]
  • The essentials of prep work – laying out the ground rules [2:46]
  • On the record vs on background vs off the record [7:08]
  • The process behind an editorial board decision [11:29]
  • Constructing and writing the endorsement [14:57]
  • The editorial page editor vs the columnist [16:46]
  • Folding in the dissenting opinion [17:50]
  • What should candidates do to prep for the interview? [20:42]
  • Candidate misconceptions on editorial boards [23:52]
  • Should candidates submit themselves to an editorial board meeting? [27:21]
  • Typical candidate mistakes when going on an editorial board interview [30:19]
  • Tips for candidates when bringing aides to the interview [31:29]
  • Signs and cues – why candidates should have them with their staff/aide [34:16]
  • The best way to sell your idea [39:44]
  • Changing politics for the better [40:45]
  • Where to find and learn more about Wayne Laugesen [44:25]
  • What not to miss when in Boulder, Colorado Springs, and Monument, CO [46:30]
  • Final words [48:44]

Wayne has lived and worked in some of Colorado’s most beautiful and unique areas. Wayne shares with us some of his favorites sites in Boulder, CO from his days working at a Boulder alternative weekly newspaper. Pearl Street Mall downtown is a great place for a culture shock and people watching. Then nearby is beautiful Central Park with Boulder Creek running through it.

In Colorado Springs, home to The Gazette, Wayne recommends Pikes Peak, Air Force Academy Visitors Center, and the absolutely breathtaking and not-to-be-missed Garden of the Gods Park.

Up the road from Colorado Springs, is Wayne’s current home of Monument, CO. Monument is beautiful little town at the foot of the Rockies. Wayne says La Casa Fiesta has the best dining patio in Colorado with beautiful views and the best margaritas. Check all of those out on your next trip and learn more about Wayne’s background in Part 1 if you haven’t already listened to it.

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With nearly 15 years of experience in campaign strategy and political advertising, Dustin Olson has led campaigns and organizations throughout the country at all levels. Dustin Olson is known for FOCUS… on strategy, on message, and on goals and metrics.