How can your direct mail have the maximum impact with voters? What are common mistakes made with direct mail? Today on the show, Dustin & Sean unlock the TOP 10 Secrets for Great Campaign Direct Mail and discuss the news of the day.
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SHOW NOTES:
- Keep your message short and clear.
- Be credible. Be professional.
- Make it interesting and relatable, for example use quotes from real voters and authority figures.
- Be relevant and focus on what matters to voters. Know your target audience.
- Be contrasting.
- Use the venn diagram.
- Remember that you are presenting a choice.
- Be visual, include pictures in action.
- Tell a story.
- Be memorable and interesting.
- Paint a picture with words and language.
- Attention, retention, intention.
- Be simple, main points. Subject, verb, object.
- Be direct.
- Get to the point, clear call to action.
- Be emotional, get to what matters.
- Emotion is persuasion.
- Be on time.
- Repeat your message.
- Send multiple mail pieces throughout your campaign.
Your Guide On The Road To:
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