📈📉 New Polling Techniques: What Pollsters are Doing to Adapt to Ever-Changing Landscape w/ Lee Vasche
Apr 20, 2021How has polling changed since the Presidential election? How can pollsters reach the necessary cross-section of voters? How has the pandemic affected polling?
Dustin & Sean discuss the changing trends in polling and what recent surveys are telling us about voter sentiments with pollster to pollsters Lee Vasche!
Sponsored by www.OlsonStrategies.com & www.VoterTexting.com.
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SHOW NOTES:
- Voters in swing districts are concerned with the crisis at the border.
Polls are important to campaigns for gauging the issues voters are concerned with to shape their message. - The challenge for polling is the cost going up driven by carriers responding to robo spammers.
- Polling for candidates and campaigns is useful for discovery purposes for strategy and messaging.
- Have specific issues that matter to you and test them. Differentiate yourself from your opponent.
- Live phone polling is still the gold standard.
- Text to web surveys is a way to get around calls going to junk and allows voters to respond in their own time. This is the newest innovation and a great new tool, which Lee is leading the way on
- It is important for voters to respond to polling to make sure their voices are heard. If the poll is objective, your voice helps the polling process. This is how leaders make decisions.
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