Shows & Articles
Morton Kondracke, respected reporter & co-author of “Jack Kemp: The Bleeding-Heart Conservative Who Changed America” explains how the famed quarterback, congressman, and father of supply-side economics can serve as a model for today’s politicians
“THE PURPOSE OF...
One key to effective campaigning is repetition.
Far too many campaigns think that if they have knocked on someone’s door once, called a voter a couple times, run one radio or newspaper ad and sent a mail piece they have done enough to win.
As I’ve said before, what does it take to win...
Republican General Consultant and Political Trade Secrets Contributor, Sean Bartley, joins Dustin Olson to answer questions submitted by listeners and fans of Political Trade Secrets
In today’s episode, my business partner, Sean Bartley and I tackle your campaign questions from...
As you can tell from the title, I believe grassroots campaigning matters.
To begin, we must define grassroots.
I consider grassroots to be all local or person-to-person efforts of a campaign. Typical elements of grassroots include but are not limited to phone banking and door-to-door activity.
...
Republican Pollster and President of Magellan Strategies presents great insight into how to plan your polling, get the best results for your campaign’s strategy, and the challenges facing pollsters in the 2016 GOP Primary
This week we continue our conversation with Republican...
Democrat Media Trainer and CEO of Media Training Worldwide uses the 1st 2016 GOP Presidential Primary Debate to explain how to prepare for debates, look good on camera, and be an effective communicator in the media
This week, we take a look at the first 2016 GOP Presidential Primary Debate...
Republican Pollster and President of Magellan Strategies presents great insight into how to effectively use polling, how polls are conducted, and the future of polling
This week, we present Part 1 of our Polling 101 series with Republican Pollster, David Flaherty, President of the Polling...
We all watched the recent Republican presidential debates and we were quick to pick the winners and losers.
Here we analyze how to have a successful debate regardless of the office you’re seeking.
Too often, people think a funny zinger wins it while an awkward gaffe...
Personal calls from the candidate asking for money are the most important, most cost-effective, and highest impact tool in the campaign’s quest to build financial support. The following are some key principles for successful fundraising asks when dialing for dollars.
First of all,...
Very few words in the English language evoke more emotion than FREE.
When you hear it, your ears perk up.
Some search out free items, while others are leery.
Those converse reactions make sense.
While Bing Crosby, Frank Sinatra, and the Temptations sang that the “Best Things in Life...
The most important question to be able to answer during a campaign is why you’re actually running for office.
Whether or not you’re being asked this question directly, your ability to answer this question with clarity and confidence will be paramount to your campaign’s direction...
The most common question I get from prospective candidates is what will it take to get elected. Most often, they’re asking about money. How much do they need to spend/raise? How much will specific services cost? What is actually necessary to win?
My answer to them usually makes them take...
