Shows & Articles
The most common question I get from prospective candidates is what will it take to get elected. Most often, they’re asking about money. How much do they need to spend/raise? How much will specific services cost? What is actually necessary to win?
My answer to them usually makes them take pause.
I ...
So, you’ve decided that you want to run for office.
This is a very personal and in depth process where you’re putting your name on the ballot and sacrificing your privacy to help make your community a better place to live, work and raise a family.
It’s your name on the committee, the yard signs, t...
The media budget for almost every campaign accounts for the lion’s share of that campaign’s budget. Yet, so many campaigns and even the media consultants they hire treat the media buy as a second thought. They focus on the creative; the glitz and glamour of the shiny ads they hope to put on the airw...
Starting out, very few candidates find fundraising easy. Frankly, longtime fundraisers still find it difficult. There’s good reason for this: political fundraising is not easy. The candidates who tend to do the best at it – and ultimately tend to win – develop an effective personal psychology in the...
Every day in America, someone decides that they want to run for local, state or federal office. Regardless of which office they might be seeking, many people don’t quite know where to start.
Because I’ve seen the negative consequences of this play out far too often, I’ve decided to put the basic el...
