Shows & Articles
We all watched the recent Republican presidential debates and we were quick to pick the winners and losers.
Here we analyze how to have a successful debate regardless of the office you’re seeking.
Too often, people think a funny zinger wins it while an awkward gaffe...
Personal calls from the candidate asking for money are the most important, most cost-effective, and highest impact tool in the campaign’s quest to build financial support. The following are some key principles for successful fundraising asks when dialing for dollars.
First of all,...
Very few words in the English language evoke more emotion than FREE.
When you hear it, your ears perk up.
Some search out free items, while others are leery.
Those converse reactions make sense.
While Bing Crosby, Frank Sinatra, and the Temptations sang that the “Best Things in Life...
The most important question to be able to answer during a campaign is why you’re actually running for office.
Whether or not you’re being asked this question directly, your ability to answer this question with clarity and confidence will be paramount to your campaign’s direction...
The most common question I get from prospective candidates is what will it take to get elected. Most often, they’re asking about money. How much do they need to spend/raise? How much will specific services cost? What is actually necessary to win?
My answer to them usually makes them take...
So, you’ve decided that you want to run for office.
This is a very personal and in depth process where you’re putting your name on the ballot and sacrificing your privacy to help make your community a better place to live, work and raise a family.
It’s your name on the...
The media budget for almost every campaign accounts for the lion’s share of that campaign’s budget. Yet, so many campaigns and even the media consultants they hire treat the media buy as a second thought. They focus on the creative; the glitz and glamour of the shiny ads they hope to...
Starting out, very few candidates find fundraising easy. Frankly, longtime fundraisers still find it difficult. There’s good reason for this: political fundraising is not easy. The candidates who tend to do the best at it – and ultimately tend to win – develop an effective...
Every day in America, someone decides that they want to run for local, state or federal office. Regardless of which office they might be seeking, many people don’t quite know where to start.
Because I’ve seen the negative consequences of this play out far too often, I’ve decided...
