Shows & Articles

Keys to Great Debate Preparation Aug 11, 2015

We all watched the recent Republican presidential debates and we were quick to pick the winners and losers.

Here we analyze how to have a successful debate regardless of the office you’re seeking.

Too often, people think a funny zinger wins it while an awkward gaffe...

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Aspects of a Good Fundraising Ask fundraising Jul 29, 2015

Personal calls from the candidate asking for money are the most important, most cost-effective, and highest impact tool in the campaign’s quest to build financial support. The following are some key principles for successful fundraising asks when dialing for dollars.

First of all,...

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The Cost of Free Jul 28, 2015

Very few words in the English language evoke more emotion than FREE.

When you hear it, your ears perk up.

Some search out free items, while others are leery.

Those converse reactions make sense.

While Bing Crosby, Frank Sinatra, and the Temptations sang that the “Best Things in Life...

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Why Are You Running for Office? Jul 01, 2015

The most important question to be able to answer during a campaign is why you’re actually running for office.

Whether or not you’re being asked this question directly, your ability to answer this question with clarity and confidence will be paramount to your campaign’s direction...

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What Does it Take to Run for Office? More Than You Think. Jun 29, 2015

The most common question I get from prospective candidates is what will it take to get elected. Most often, they’re asking about money. How much do they need to spend/raise? How much will specific services cost? What is actually necessary to win?

My answer to them usually makes them take...

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Rule #1: It’s Not About You Jun 12, 2015

So, you’ve decided that you want to run for office.

This is a very personal and in depth process where you’re putting your name on the ballot and sacrificing your privacy to help make your community a better place to live, work and raise a family.

It’s your name on the...

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Glossary of Media Buying Terms Jun 12, 2015

The media budget for almost every campaign accounts for the lion’s share of that campaign’s budget. Yet, so many campaigns and even the media consultants they hire treat the media buy as a second thought. They focus on the creative; the glitz and glamour of the shiny ads they hope to...

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Developing an Effective Fundraising Mindset Jun 10, 2015

Starting out, very few candidates find fundraising easy. Frankly, longtime fundraisers still find it difficult. There’s good reason for this: political fundraising is not easy. The candidates who tend to do the best at it – and ultimately tend to win – develop an effective...

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So, You Want to Run for Office: Setting up a Committee Jun 08, 2015

Every day in America, someone decides that they want to run for local, state or federal office. Regardless of which office they might be seeking, many people don’t quite know where to start.

Because I’ve seen the negative consequences of this play out far too often, I’ve decided...

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