Shows & Articles

Rule #1: It’s Not About You Jun 12, 2015

So, you’ve decided that you want to run for office.

This is a very personal and in depth process where you’re putting your name on the ballot and sacrificing your privacy to help make your community a better place to live, work and raise a family.

It’s your name on the...

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Glossary of Media Buying Terms Jun 12, 2015

The media budget for almost every campaign accounts for the lion’s share of that campaign’s budget. Yet, so many campaigns and even the media consultants they hire treat the media buy as a second thought. They focus on the creative; the glitz and glamour of the shiny ads they hope to...

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Developing an Effective Fundraising Mindset Jun 10, 2015

Starting out, very few candidates find fundraising easy. Frankly, longtime fundraisers still find it difficult. There’s good reason for this: political fundraising is not easy. The candidates who tend to do the best at it – and ultimately tend to win – develop an effective...

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So, You Want to Run for Office: Setting up a Committee Jun 08, 2015

Every day in America, someone decides that they want to run for local, state or federal office. Regardless of which office they might be seeking, many people don’t quite know where to start.

Because I’ve seen the negative consequences of this play out far too often, I’ve decided...

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